5 reasons why the Nintendo Switch is still a flagship

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Image: Nintendo’s Life

Many readers of these pages have had a Switch for almost 5 years. We probably have huge game libraries, a wacky Joy-Con or two, and lots of great memories. Yet the feverish attempts to wish there was a ‘Pro’ Switch this year, as opposed to every time Nintendo is good and ready to release an upgrade or successor, was a testament to this desire for something brilliant. and a little more powerful. As millions of Sony and Microsoft gamers – the lucky ones anyway – take advantage of a new generation of hardware, the Switch seems more and more squeaky, while some ports in recent times are either extremely rough or ” cloud versions “.

On the flip side, however, the Switch has plenty of exclusives going on. and a vibrant eShop that, once you battle your way through a slew of distinctly average headlines, is packed with gems. The Switch has games, but not necessarily the most technically advanced punch Games.

What owners and long-term fans may also ignore is that the Switch is still selling in droves and is still a ‘hot’ item heading into the next holiday season. Some research shows this, and much of what we might take for granted is still highly desirable for many people. Interestingly, people are talking about Nintendo’s scaled-down projections of over 20 million systems shipped this fiscal year as negative, when these are numbers that – under current circumstances – remain exceptional.

So beyond jaded Switch veterans like us, how is he aaging, undernourished small console still a hot product to recover almost 5 years after its release? Here are some highlights that still make Nintendo’s system stand out and be a much sought-after party and Black Friday buy.

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Image: Nintendo’s Life

A competitive price range

It might sound like a strange category to begin with, but it is relevant in the context of current market circumstances. We’ll cover this in more detail in another section, but the Switch is now competing in the PS5 and Xbox Series X | S space, and while both of these systems have more affordable models without a disc drive or downsized specs, the Switch stands rather well. good in terms of price next to them. The OLED model can cost $ 349.99, but the standard model costs $ 299.99 (and recently suffered a price drop in Europe) and is featured in bundles and Black Friday deals. Then there’s the $ 199.99 USD Switch Lite, which is slipping into a good price for second systems, kids’ gifts, and more.

Besides the Lite as well, Nintendo has successfully highlighted how a Switch purchase saves some costs in terms of extras. With so many family-oriented multiplayer games that work well with simple Joy-Con controls, the multiplayer angle is available right out of the box with no additional controllers needed. When budgeting carefully for party favors, the Switch offers a good option due to its various play options and the ability to not need lots of add-ons to have fun out of the box.

The different options also mean that a number of households can end up with more than one Switch, which is pretty much a win-win situation for Nintendo.

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Image: Nintendo

All about this ambitious lifestyle

From there, Nintendo has consistently promoted the image of Switch as a valued contributor to daily routines, downtime with family and friends, and of course a number of “serious” games like RPGs for. passing time. It goes back to the old argument that the system is more than the sum of its parts – it’s an aged tablet with removable controllers and a TV docking station, but Nintendo has made it a lifestyle device. ‘in a similar way to the Wii / DS era.

We see Nintendo promoting fitness and activity with people like Ring shaped adventure, it promotes mental exercise in single player and multiplayer with the next Big Brain Academy: Brain vs. Brain, and of course, there are various other fitness and puzzle games available. There is also a wide angle multiplayer, Mario Party Superstars being a recent example, with marketing for over four years showing a mix of television and handheld games with friends and family. It has been established as a very social machine, an impressive PR feat considering its poor supply in areas such as online voice chat.

There’s also single-player play, of course, with the marketing stating that players immerse themselves at home in a comfortable seat, in front of the TV, or when they’re on the go. It’s an old hat for many of us, but it’s an ambitious vision that’s designed to fit into people’s lifestyles and respect their time. This is another factor that makes it attractive to people of different types.

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Image: Nintendo Life / Zion Grassl

There are so many games

It’s easy to forget for those of us who’ve been on the Switch train since day one and maybe struggling to choose a party buy (especially with the delay of Advance Wars 1 + 2: Re-Boot Camp) but the system now has an exceptional and varied library. After all Mario Kart 8 Deluxe still sells millions of copies a year, so there are always many people experience the joys of the runner for the first time. Then there are several Pokemon games, let’s not forget, and the permanent charms of Animal crossing: new horizons.

The Switch has gradually amassed a large library of exclusives, both proprietary and third-party, and has also benefited from a series of Wii U ports – games that few people will have played in their original form. While it’s easy to focus on what Nintendo’s system can’t offer like powerful versions of many top-selling cross-platform titles like Call of Duty etc., there are plenty of unique or best-played games out there. on the Switch. Again, for those of us who have regularly racked up a collection, it’s easy to overtake it, but for those who arrive late to Switch, the variety of the library is exceptional.

So yes, at the end of the day, the Switch does have a lot of games.

Switch and Lite
Image: Nintendo’s Life

You can actually find them in stores

This is perhaps the biggest and a bit of a giveaway for Nintendo in light of the unprecedented challenges over the past two years. Nintendo – like many entertainment companies – has seen a boom in sales and profits in 2020 due to global lockdowns and many people in need of home entertainment. Today, in 2021 and next year, the lingering impact of COVID remains as the tech industry also grapples with severe chip shortages and logistical challenges. It is increasingly difficult to manufacture and distribute consoles right now, with Nintendo also being affected despite its established pipelines and the use of standard and established technologies.

For Sony and Microsoft, however, it has been impossible to keep up with demand, especially with the PS5 and Xbox Series X models. Each of these systems that are hitting stores sell out quickly, and anyone looking to buy one for them. end of year celebrations will count on luck and good timing. The OLED Switch is a bit like that in some territories and other specific bundles and colors are hard to find, but there are standard and Lite models available with a bit of research. While the latest generation systems from Sony and Microsoft (PS4 / Xbox One) should theoretically be cheap options as well, they do feel abandoned and are certainly not being promoted.

It’s a tough place for Sony and Microsoft, but for Nintendo it is certainly the most regularly available gaming system in stores.

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Image: Nintendo Life / Zion Grassl

Mass appeal, the blue ocean, etc.

To varying degrees, all current gaming consoles have mass appeal – gaming has never been bigger, and it looks like we’re entering a phase where the term “gamer” will be irrelevant. The wide variety of games available on different platforms means that most people are now “gamers,” whether on consoles, phones, or whatever.

Switch’s strong momentum and all of the factors highlighted above contribute to that mass appeal that has made it a successful generation for Nintendo. The company also used this time to create the ‘brand’ as well, with the LEGO Mario series proving to be extremely popular, and of course the upcoming Mario movie next winter. After a rough patch in the 3DS / Wii U era, the company’s brand has undoubtedly returned to a climax, being easily recognized and popular.

Nintendo should of course not take this for granted, it will have to gain traction.


For many of us, the Switch is an aging yet charming device, but it’s not quite how it’s viewed around the world. It may seem unlikely to us that millions of people will still buy the Switch – essentially in its original form – in late 2021, but it does. Quite where the Switch and Nintendo hardware trade will be 12 months from now, though, that’s a guess.

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